This is a self-reporting tool that collects qualitative data using a structured nested questionnaire regarding people's emotional responses towards media interfaces. In the questionnaire it is used the theoretical cognitive model of Ortony, Clore and Collince (OCC model). The collected data shows the peoples' appraisal and motivation towards the evaluated media interface. The output from the tool is visually classified quantitative and structured qualitative data.
To evaluate your media interface ask people to experience / navigate your media application beforehand and